Fundraising Through Commercial Social Networks by Non-Profit Assignment

Fundraising Through Commercial Social Networks by Non-Profit Organizations - Assignment Example Following the path set by Facebook, the other industry participants including Twitter, LinkedIn and MySpace are managing to catch attention of people having shares of around 57%, 30% and 7% respectively in the year 2011. All these CSNs except Facebook have shown a sluggish negative growth as compared to the previous year. In terms of community membership, Facebook is well above from Twitter having an average of 6,376 members. Twitter is hardly chasing Facebook in this regard and having an average of 1,822 members in the year 2011. The effort of fund raising through Facebook has been growing but not as enormously as it can be. Groups that are generating funds from Facebook have a range of $1 to $10,000 per year. This statistics has risen from 38% to 46% from 2009 to 2011. The number of organizations which raises funds through Facebook and other commercial social networking operations has doubled from 0.2% to 0.4%. These organizations raise about $10,000 or more annually. But the amoun t and the number of fundraising organization is still a very thin slice of the entire sector. Non profits organizations believe that they see the efforts of commercial social networking as valuable enough. ... The average number of Facebook followers for a fundraising organization named as Master Social Fundraiser has approximately 100,000 members. This number of members is 15 times higher than the average number of members of fundraising organization. It testifies that the raising of large amount of dollars from social networks can have a huge community. Getting appropriate staff is another concern. 30% of the staff of Master Fundraiser dedicates 3+ staff to fundraising and managing for the presence at other social networks. It proves that resourcing is the major criterion to be considered while raising funds through a social network operation like Facebook. In fact, it really does not matter if the size of non-profits is large or small. If the management and staffing is done adequately and in proper manner, then even a small fundraising can generate $100,000 or more through Facebook. Why Nonprofits are not on Commercial Social Networks The late adopters who have establish presence on Fac ebook (10% of nonprofits) has revealed that it is due to lack of strategic goals and it is the only reason they stay off which is true for almost 60% of such organizations. Lack of good planning of budget and staff is another contributing factor towards this failure of such strategies which is about 36% and 57% respectively (lack of expertise). Controls and Privacy concerns also generate issues for fundraising for about 21 and 24% respectively. Hard – ROI Approach In order to get a better idea, regarding the effectiveness of fundraising through CSN, around 869 non-profit organizations are taken into considerations. These non-profit organizations use a hard-ROI approach in assessing the effectiveness of CNSs for their fundraising activity.

Housing Declared Bottoming in U.S Essay Example | Topics and Well Written Essays - 250 words

Housing Declared Bottoming in U.S - Essay Example The central issue in the article is the state of the U.S housing market this year, prior to past trends and expected outcomes in future. The market’s collapse hits a bottom position in the 20th and 21st centuries, but different stakeholders show their optimism towards recovery and sustainability of favorable business in the market. Confidence of consumers, home seizure trends, supply of foreclosure and market healing processes in 2012 (Keith & Short 89) are central to the interest of the article. Different views are aired but one thing is for sure; the housing market’s performance is poor, with unpromising months to come due to recovery allowance period. The housing market’s recent performance is the issue at hand. Past recorded prices and house demands are not comparable to the current situation. The tortoise speed increase in demand is shedding some light to improved sales, but the optimal functionality of the market is far from being realized. The author’s point of view is not different from those of contributing stakeholders, evident that the housing market is on the verge of collapsing if not already collapsed. However, the author is one of the optimistic stakeholders, arguing that the market is taking a stable aspect and that its recovery is or will be sustainable in the next few months. The author’s opinion is substantiated by drawing evidence from numerous experts in housing matters. The housing market in U.S is actually bottoming. Hitting an all-time low since 1930s means that the trough has already been realized. This means that the article is right, and this is because the claims of the article are actually backed by evidence from various housing variables in the market. The claims presented by various parties including the author are right. The performance of the market is poor, with low response to recovery strategies (Olivier 150). Data has also been employed to reinforce the claims. All interviewees